Why the Triple Double Oreo needs an NBA hook

A new product will be hitting the shelves this summer that has an ideal connection with the NBA and all of basketball.

We’ll be seeing thesoon, according to the food blog Bites on Today. Nabisco will be rolling out a new cookie that  will consists of not one, not two, but three layers of cookie, with one layer of the Oreo’s classic white cream  filling and another made of chocolate cream.

It’s introduction will bring the Triple Double into our common language in a way that will outstrip its current usage.

Now, the triple-double is a common measure of NBA success for a player who notches  double-figure totals of points, rebounds, assists and occasionally steals and blocked shots in a game. It was accomplished 37 times during the regular season and twice in the playoffs.

The current master of the basketball triple double is LeBron James, who notched a league-leading four triple-doubles this season and has 38 in his career including the playoffs.

But James already has too many commercials. So I propose a Triple Double Oreo commercial for a player who accomplished them on the court but could also consume a few of the products away from it.

How about Charles Barkley?

The “Round Mound of Rebound” already is one of  the most lovable pitchmen around the league.

And he produced triple-doubles during his career with surprisingly regularity.

It would be a match made in advertising heaven.

T.J. Ford weighing move to European league if NBA lockout hits

Former Texas standout and current Indiana point guard T.J. Ford said he’s giving careful consideration to playing in Europe if there is an NBA lockout next season.

The Indianapolis Star reports that Ford is if he can’t play in the NBA.

“It’s something I definitely thought about and I wouldn’t rule it out, but I’m at a point in my career where I still want to play in the NBA,” said Ford, one of five unrestricted free agents on the Pacers’ roster. “It would take a lot for me to go over there and play. I’m hoping nobody has to cross that bridge and things get resolved because the interest in the NBA is at a great level.”

The NBA’s collective bargaining agreement expires June 30, and most observers believe there’s a strong possibility the league is headed for its first lockout in 13 years after that date.

Ford averaged a career-low 5.4 points per game  in 41 games for the Pacers this season. But he could still find some work in Europe if he’s willing to leave the United States.

And he probably won’t be the only American player to play in Europe if they are locked out of the NBA.

Does this really feel like the conference finals to Spurs Nation?

The Eastern Conference Finals started Sunday night with Miami and Chicago battling in a tightly contested defensive battle.

Dallas and Oklahoma City will kick off their Western Conference finals Tuesday night.

And for whatever reason, something seems to be missing.

Maybe it’s merely a changing of the guard.

But for only the second time since 1999, the conference finals won’t be including either the Spurs, the Los Angeles Lakers or the Boston Celtics.

We’re being treated to new teams and new stars. Derrick Rose and Kevin Durant obviously are two of the most important pieces in the future of the NBA. “The Heatles” command attention after their celebrated grouping over the season.

But without Kobe Bryant, Tim Duncan, Kevin Garnett and their iconic teams these playoff series appear to be a little stale from those in the past.

It will be interesting to watch how the television ratings play out for the remaining games.

Is Spurs Nation making these upcoming games appointment television over the next several weeks?

Or is it reacting with a collective yawn without their favorite heroes and villains playing in the upcoming games that will culminate the NBA season?