NBA jersey sales plummet because of lockout

Apparel companies  and the NBA have to be hoping for a robust holiday buying season after sales of their jerseys have dipped significantly during the lockout.

The New York Post reports that NBA jersey sales .

Most online retailers are offering 15 percent to 20 percent discounts on NBA apparel, in addition to peddling old-school or throwback jerseys at half-price to entice visitors. It’s a bullish market for consumers who can make deals in the next  several weeks as the league scrambles to regain momentum after the lockout.

“Expect FootLocker, Champs and others to follow suit,” an insider told the Post. “It has nothing to do with the holiday, either. Retailers understand that after the lockout, the price tag must be cut.”

Total NBA apparel product sales last season were close to $3 billion. With the lockout, analysts expect this year’s sales number to be closer to $1 billion, with sneakers as the sport’s lone bright spot.

Reason Popovich deserves amnesty

The Spurs had used economic smoke to trade for a smart, genial, talented man. No one knew at the time little fire would come in return.

They were thrilled about Richard Jefferson.

R.C. Buford called the trade “an exciting day in our franchise’s evolution,” and Gregg Popovich gushed similarly.

“He’s got a toughness to him,” Popovich said then of Jefferson. “He’s a competitor. He gives us that added quality, which is important when trying to get a championship.”

Franchises say such things after trades. But these words are stunning in review, and not just because Popovich was wrong. He was wrong as he rarely has been. He was wrong about the one trait he values above all others.

It’s an aberration, and history supports that.

Such as?

The last time Popovich faced a shortened season.

Before this one, Popovich and Buford face a few decisions. Whether to amnesty Jefferson and his contract is at the top of the list.

These things are often just business. Dallas used the amnesty clause on Michael Finley, for example, and he won a ring with the Spurs while still receiving a paycheck from Mark Cuban.

But Finley’s story isn’t the same. The Mavericks had rewarded him in his prime, then later found his contract too pricey for his declining ability.

The Spurs, in contrast, accepted Jefferson’s contract as part of the deal. There have been times when he’s been effective, especially when he lined up his 3-point stroke last season. But mostly he’s been, well, odd.

“You know, in football, when there’s a pile and the runner is tackled?” a Spurs coach said not long ago. “Richard is the guy who runs in when the play is over and jumps into the pile.”

Popovich surely had some idea Jefferson might underperform. The two had been together during the summer of 2004 for the Olympics.

But Popovich liked Jefferson, and maybe he thought a reasonable person could be reached through reason. The summer of 2010, when Popovich did one-on-one work with Jefferson and made some headway, was an extension of that.

Maybe, too, Popovich had grown tired of cobbling together wins without traditional NBA scoring. Popovich wanted to believe, both in himself and in a seemingly well-intentioned player.

But in trading for Jefferson, Popovich had gone against his instincts. He doesn’t want guys he has to talk into competing; he wants those who are built for it.

He addressed that directly in the previous post-lockout world. Then, in January of 1999, he would be on the phone with one agent, with Buford on another line with another agent, changing their franchise one call at a time.

It was a free-agent scramble, as this one will be. And when the papers settled, the Spurs had added either physical toughness (Jerome Kersey) or mental toughness (Steve Kerr) or both (Mario Elie).

The Spurs had similar personalities already on the roster, such as Avery Johnson. But when Popovich sprinkled like-minded veterans around Tim Duncan, David Robinson and Sean Elliott, he reset the Spurs’ locker room.

Elliott felt that from the first day. “I’m gonna push him in practice,” Elie announced before a game had been played. “I’m gonna beat him up. I’m gonna make him tough.”

If Elliott rolled his eyes — and Duncan did at times — the impact was real. Popovich had created a theme that would last through the next decade, from Bruce Bowen to Robert Horry to Antonio McDyess.

Jefferson doesn’t fit with that group, and he never did. That’s why the trade wasn’t his fault.

That’s also why the term amnesty isn’t meant for him. Jefferson wouldn’t be getting a reprieve or a pardon if the Spurs buy him out. He would just be getting money.

The amnesty, instead, is for Popovich.

bharvey@express-news.net

Hey LeBron, could you please stay away from us?

Maybe next time a college football coach hears that LeBron James wants to attend his game, he might want to respectfully decline.

James and his posse continued to bring bad luck after their visit Saturday to Oregon, where the Ducks needed a victory to remain in the hunt for a Bowl Championship Series title game berth.

Instead, USC notched a stunning 38-35 victory to knock the Ducks out of the national championship game hunt. Among those on the sideline to watch the upset were Nike endorsers James, Carmelo Anthony, Chris Paul and Dwyane Wade.

For those of you counting at home, here are some of James’ “black cat” moments in recent months.

  • He predicts the Heat will win multiple NBA championships. In his first attempt, he shrinks miserably in the fourth quarter of several games during a six-game NBA Finals loss to Dallas.
  • He extends a pre-sponsorship deal with Ohio State, a school he likely would have attended if he didn’t jump straight to the NBA. The Buckeyes endure the biggest scandal in the school’s athletic history as Jim Tressel departs.
  • A similar deal is announced with Miami, shortly before the Hurricanes endure an embarrassing scandal involving prostitutes and rampant NCAA violations. The Hurricanes won’t play in a bowl game this season, among other upcoming sanctions.
  • He joins with a group including the Boston Red Sox ownership to buy the Liverpool FC soccer team. Shortly afterwards, the Red Sox endure one of the most noteworthy collapses in baseball history complete with a fried chicken scandal to boot as they fail to make the playoffs. Both the manager and general manager leave the franchise in the wake of the collapse.

Thanks, LeBron. Why don’t you just stay away.