Five NBA figures ranked among SBJ’s 50 most influential

Five persons associated with the NBA are ranked among Sports Business Journal’s 50 most influential figures in sports for 2011.

NBA commissioner David Stern’s standing tumbled a little this season, dropping from third to sixth in the rankings that are led by Steve Burke, the president and CEO of NBCUniversal Holdings.

Here are the other NBA figures who were included in this year’s list and their change from last year.

  • NBA commissioner ,  No. 6, down from No. 3 last year.
  • Los Angeles Lakers owners , No. 20, unranked.
  • NBA deputy commissioner , No. 26, up from No. 27 last year.
  • Dallas Mavericks owner , No. 45, unranked.  

Among the NBA figures who after being ranked last year include NBPA executive director Billy Hunter (No. 30) and NBPA attorney Jeffrey Kessler.

66-game season still could be salvageable

We’ve heard about the talks and gotten excited before.

So how come this time it feels like there might be a chance to save the NBA season?

Reports indicate a 66-game season could be saved if the season begins on Christmas Day – the league’s traditional regular-season high water mark in terms of interest.

Maybe it’s because of the limited number of participants on each side. Yahoo’s Adrian Wojnarowski reports that even NBPA president Derek Fisher  this time.

David Stern has always liked having only a few participants, believing that it makes the negotiations smoother. Also, it limits the number of leaks that might be able to report after the talks concluded.

But expect that Stern and NBPA executive director Billy Hunter will be spending part of the Thanksgiving holidays together.

Bet that they might share a piece of pumpkin pie. But I doubt the two old fraternity brothers will break long enough to watch the Detroit-Green Bay game or Texas-Texas AM together on Thursday.

There is, after all, an NBA season to be saved.

NBA talks go on after deadline

NEW YORK — Deadline Day became Dialogue Day for the .

An ultimatum that had threatened negotiations for a new collective bargaining agreement between owners and players was set aside so negotiations could resume, the sides closer to an agreement than they have been since imposition of a lockout by the league July 1.

The talks aimed at ending the lockout continued after the close of business Wednesday, with the league’s owners and players once again searching for the final pieces of a deal to save the season.

Negotiations continued into this morning over “system” issues the players insist they must have if they’re to agree to a 50-50 split of basketball-related income.

The , through president , the guard, Tuesday indicated its willingness to accept the 50-50 deal in exchange for some “tweaks” in the system issues.

Commissioner had warned the National Basketball Players Association that an offer from the league that promised the players the 50-50 split would disappear forever if they declined to accept it by 4 p.m. CST, the close of the league’s business day Wednesday.

Inflammatory rhetoric followed warning, characterized by the union as an ultimatum. Among the incendiary remarks: A charge by National Basketball Players Association outside counsel and lead negotiator that Stern had treated the players “like plantation workers.”

Kessler apologized to Stern on Wednesday morning, and talks resumed around 12:30 CST on Wednesday afternoon. Stern, Deputy Commissioner and Spurs owner , chairman of the owners’ labor relations committee represented the league, along with league attorneys and Dan Rube. Fisher, NBPA executive director , Kessler, attorney and economist represented the players.

With the union’s willingness to yield to the owners’ insistence on a 50-50 split of revenue — a precipitous drop from their 57 percent share that represents a pay cut of 12 percent and an immediate loss of $280 million in salaries — came an appeal to the league to re-open talks to address system issues.

Stern was said to be authorized to make some compromises, and the length of time spent in small-group discussion gave rise to some optimism that a breakthrough might be possible, given the small number of outstanding issues.

Most of the disagreements centered on the luxury tax system that serves as a brake on runaway spending by some teams.

The owners want to stiffen the financial penalties for profligate spending. The players are willing to see the penalties increased but object to some of the rules the owners want to impose.

The league’s proposal on Saturday would ban luxury-tax-paying teams from executing sign-and-trade deals and from using the full mid-level salary cap exception, worth $5 million.

Fearing a chilling effect such rules would have on the free-agent market, the players want to see those rules “tweaked” to promote a more robust free agent market.

Failure by the two sides to reach agreement promises to lead to increased effort by some players to decertify the union as its bargaining unit. This would open the way for a federal antitrust suit, but the process of decertification figures to take about 45 days. The NBPA would be able to negotiate with the league before a decertification vote were taken.

Stern’s warning to the union Saturday was simple: Accept the league’s offer or face a much worse offer in the future. The league’s economic offer would be reset to 47 percent of revenue for the players, with a “flex” salary cap the union already has deemed a hard cap. Further, the reset offer will seek to roll back current contracts.

Such an offer would almost certainly lead to the decertification vote going forward.

Wednesday’s talks aimed to avoid that Doomsday scenario.