The NBA has received some good news as early television ratings for the first round of the playoffs have skyrocketed.
The Washington Examiner reports that the to the league’s highest ratings ever. First-round games delivered an average of 2.7 household rating — up 29 percent from last season — with 4.170 million total viewers that were up 32 percent from last season.
The league’s television ratings were up at least 32 percent in every major demographic category. But particularly notable is the league’s growth with affluent viewers with household imcomes or at least $100,000 and $125,000. The growth for both affluent categories is the most of any professional sports league, playoffs or regular season, the Examiner reports.