Lockout be damned, “Coach B” is at it again.
That’s Matt Bonner, of course, aka Coach B, wacky purveyor of basketball tips and life lessons.
Bonner’s latest video efforts center around promos for a benefit basketball game in Toronto, scheduled for Sept. 10. Bonner is recruiting teams to play in the event. The idea is to raise money for Athletes for Africa and the St. Albans Boys and Girls Clubs.
Cost to enter a team is $500, but teams are being encouraged to raise additional money. The payoff: The top money-raising teams get the right to draft some celebrity players. These include Bonner and Nick Collison, of the Thunder. The real draw, though, is Arcade Fire front man Win Butler, who is both very tall and a bona fide indie rock star. He also happens to count Bonner a good friend.
Here’s a link to a video promoting the event that features Bonner on the art of trash talking.