How Scarborough’s NBA’s ‘WAL’ rankings shook out

I’ve gotten a couple of e-mails over the weekend wondering how the Spurs’ “watched/attended/listened” rankings compiled by the Scarborough Sports Marketing Group compared to others across the league. 

These questions were a result of a story in Saturday’s paper where Bill Nielsen, Scarborough’s vice president of sales,  said the Spurs should be in position to endure the lockout better than other NBA franchises because of their traditional strong support.

The good folks at Scarborough were willing to share their most recent “WAL” rankings for the NBA and the other major sports.

It’s a ranking that determines what percentage of fans in a market have either watched a local team on television, attended a game in person or listened to one on radio in the last year.

The ranking provides a pretty accurate glimpse of the NBA’s best and worst American markets. Toronto isn’t included in their compilations.

Here’s a look at the NBA from 1 through 29 for their most recent figures of this season. The number is parenthesis is where the team ranked in Scarborough’s last rankings.

(1) San Antonio Spurs:            61%      (1)

(2) Cleveland Cavaliers:          58%      (2)

(3) Boston Celtics:                     50%      (6)

(4) Utah Jazz:                              47%      (3)

(5) Phoenix Suns:                      45%      (5)

(6) Los Angeles Lakers:           44%      (10)

(7) Oklahoma City Thunder: 44%      (17)

(8) Portland Trail Blazers:     43%      (7)

(9) New Orleans Hornets:      41%      (8)

(10) Denver Nuggets:              40%      (12)

(11) Dallas Mavericks:             39%      (9)

(12) Chicago Bulls:                    39%      (15)

(13) Detroit Pistons:                 38%      (4)

(14) Memphis Grizzlies:          37%      (13)

(15) Miami Heat:                        37%      (18)

(16) Houston Rockets:             37%      (11)

(17) Orlando Magic:                  33%      (14)

(18) Milwaukee Bucks:              33%      (19)

(19) Indiana Pacers:                  30%      (16)

(20) Sacramento Kings:           28%      (20)

(21) Atlanta Hawks:                    24%      (24)

(22) Charlotte Bobcats:             24%      (23)

(23) Philadelphia 76ers:           23%      (22)

(24) Golden State Warriors:     20%      (26)

(25) New York Knicks:               18%      (27)

(26) Washington Wizards:        18%      (25)

(27) Minnesota T’wolves:         16%      (21)

(28) Los Angeles Clippers:        12%      (28)

(29) New Jersey Nets:                 11%      (29)

These numbers indicate a couple of different findings. It can be argued that the markets at the top of the list have been the league’s best over the years. I’m also intrigued with the way that Oklahoma City’s market is getting excited about the Thunder for obvious reasons.

And as teams take these numbers to potential advertisers, even the larger markets at the bottom of the list like New York, New Jersey and the Los Angeles Clippers all have markets of millions of potential customers.

Here’s a listing of the best and worst teams in Scarborough’s most recent rankings for Major League Baseball.

The best:

(1) St. Louis Cardinals:       73%      (2)

(2) Cincinnati Reds:            70%      (7)

(3) Minnesota Twins:         70%      (3)

(4) Boston Red Sox:            69%      (1)

(5) Philadelphia Phillies:   69%      (4)

 And the worst:

(25) New York Mets:             36%      (26)

(26) Los Angeles Dodgers:  34%      (25)

(27) Washington Nationals: 33%      (28)

(28) Los Angeles Angels:      29%      (27)

(29) Oakland Athletics:         28%      (29)

 And here are Scarborough’s most recent WAL rankings for National Football League franchises.

The best:

(1) New Orleans Saints:      87%      (2)

(2) Green Bay Packers:       84%      (1)

(3) Pittsburgh Steelers:      82%      (3)

(4) Indianapolis Colts:        75%      (4)

(5) Minnesota Vikings:       73%      (5)

And the worst:

(28) Miami Dolphins:           43%      (28)

(29) San Francisco 49ers:  42%      (29)

(30) New York Giants:         40%      (30)

(31) New York Jets:              37%      (31)

(32) Oakland Raiders:          28%      (32)

These ratings show

Q&A with Manu Ginobili

By Mike Monroe
mikemonroe@express-news.net

Six weeks after a shocking loss to the eighth-seeded Memphis Grizzlies sent the No. 1 Spurs to an early summer vacation, All-NBA guard Manu Ginobili has turned his basketball focus to his Argentine national team’s pursuit of a berth in the 2012 Olympic tournament in London.

From his offseason home in Bahia Blanca, Argentina, where he recently has completed a move to a new residence, the Spurs star took time to discuss, via telephone, the importance of the FIBA Americas tournament his country will host this summer and reflect on the Spurs’ great season gone to waste.

Here’s a transcript of the Ginobili interview, including his thoughts on watching his twin sons take their first steps, the Mavericks winning the NBA title, the looming NBA lockout, plus some happy news about former Spurs center Fabricio Oberto’s medical clearance to join him on the Argentine national team:?

How has your summer been?

Long, so far. It’s been a month and a half already since we lost (in the first round). I took my first month off, as I usually do. Now I’m trying to lift. Next week, I start running, slowly getting in shape. At the end of July, we start training with the national team. But I am enjoying my time with my family, loving it, spending lots of time with the boys, of course, and making some arrangements with my new home here, getting used to it with my family and friends.

Are the twins, Dante and Nicola, shooting hoops yet?

(Laughing) Not yet. Today they are 13 months. They are trying to walk, but they prefer falling. They are climbing on chairs and anything they can use to pull themselves up. It is fun and I have plenty of time for them and we are all loving it, us (Ginobili and his wife, Many), grandparents, uncles.

How goes the rehab from the sprained-fractured elbow?

I’ve been told not to play hoops for a month, month and a half, two months — not to put pressure on the arm.

I notice now that the pain is almost gone. The last time I did the MRI, probably around May 16 (or) May 20, they told me that the bone edema that I had was controlling itself, but I still needed a little time to go.

The little fracture is almost healed, but I needed more time to get completely healed. I am not playing basketball now, but lifting carefully. Running, well, I don’t need my elbow to run. Soon, I will start shooting free throws, with a break for a little bit, and see how it goes.

With 20-20 hindsight and the MRI that showed the elbow fracture, do you think it was it a mistake to try to play when you did?

I do not. The doctors said that if I avoided full extension of the joint, nothing bad could happen and, of course, that is why I wore the brace. It was a fracture, but it was tiny, at the very tip of the ulna, so it was not a big deal, not a big fracture that could bother me. I was OK.

Did the injury give you many problems? It appeared the brace you had to wear on your right arm affected your ability to handle the ball easily.

Of course, I wasn’t at full strength, but what are you going to do? You just play the way you are, and we are not the only team that had injuries. At least I could play and I’m not gong to say we just lost because I missed Game 1.

It just happens, and if you are going to win the championship, you have to do without a player for a game, and we should have won without me for one game.

To tell the truth, they could have easily beaten us in Game 5 at home. So no excuse. Of course, I was limited, but we are better than that.

How important is it for you to play in the ?FIBA Americas tournament (Aug. 30-Sept. 12, in Mar del Plata, Argentina) and help your national team get to the next Olympics?

Very, very important for me. Not only because it gives me the opportunity to play in my last Olympic Games, but also it will be the first time we have played in Argentina in a decade. After all we have accomplished, having the opportunity to play in front of our fans and our people is very important. It is going to be fun. It is just a short time, just nine games.?

I know I only have this one and probably the next one to play with all my great friends on the team, Luis (Scola) and Fabri (Oberto) and (Andres) Nocioni and (Carlos) Delfino and the rest. It is really exciting.

So Fabricio has been cleared to play? (Note: Oberto retired from the Portland Trail Blazers last season because of ongoing problems with cardiac arrhythmia.)

Fabri is planning to play. He is getting into really good shape. He got the OK from the doctors, so he is trying to get into better shape, the best possible.

He got the thumbs-up to go do it. Of course, he is rusty, but we all know how hard he will work, and I am thrilled to play with him again and pumped to again play together, a month and a half to be with him and all my other friends on the team.

Has there been any discussion yet of the insurance issues?

No, that is an important issue and nobody really knows what is going to happen. I’ve been in touch with the NBPA (the players’ union) to know what’s going on, but it is very shaky. We all understand the situation. Nobody knows what can be done with a lockout coming. Nobody really knows what is going to happen.

Would you play without insurance?

That is a really tough decision to make if we arrived at that point. We will have to dig down with teammates and friends and make a decision, a really difficult one, and I don’t think that many players are going to be able to play if we don’t find an option for insurance. I’m really hoping that the NBPA finds a good, solid insurance company, finds the money that is needed and we can all think about playing.

If there is a lockout, would you consider going to play overseas, where you were a star a decade ago?

Not really. I would consider it only if the whole season was canceled. If the lockout goes to January and the season is canceled, I might consider. If not, no I wouldn’t.

To go make a move to Europe and then be called back to the NBA in a few weeks .?.?. I don’t want to do that and many teams won’t be willing unless they get a guarantee they will stay the whole year.

With that six weeks of time to reflect, what do you take away from the Spurs’ season and playoffs?

As I said before, I think we had a very good season, so of course it was a great season. Of course, the low point is we peaked probably too early — December, January, instead of April, as usual. But I truly believe it was a very tight and close playoff against Memphis and if we could have beat them, and been healthy, we could have made it.

I don’t think we were that much less than OKC or the Lakers or Mavs or Heat. We faced a tough opponent that we had difficulty matching up with and they beat us, really fair and square. But if we had beat them, we would have the same chance of making it to the (NBA) Finals as we all thought.

The Mavericks won the championship but they needed six games against the Blazers in the first round. That is how the playoffs are.

You remember against the Suns in 2007 we had a very tough (conference semifinals) series, but we won that and then won against Utah in five and Cleveland in four.

I think we had a shot. Memphis played really well and aggressively and just beat us.

Is there any sense at all that last year, especially with the No. 1 seed, really may have been the last best shot for the three of you, Tim (Duncan) and Tony (Parker) and yourself?

Not really, because you probably could have said that the year before, and then we went out there and started to fight and play hard and won 61 games.

So we will try to do it again and try to accomplish the goal. It’s hard to say when a team has its last shot. Of course, the Bulls lost Michael Jordan and couldn’t make another run. But we’ve got the same core of players and nothing changed dramatically, so why not? I believe in our players and our organization so I believe we do have another shot.

Tony recently said to French journalists that he didn’t believe the Spurs were capable of winning the championship any longer. What is your take on that?

I heard about it, but I didn’t read the quote or how he said it, but I never trust what I don’t hear directly.

Sometimes it’s not exactly what you meant to say, and I don’t really believe Tony meant that. We all saw what we did this year and there is no reason to believe next year will be so much different in six months. It depends on how professional we are in the offseason, and then after a lockout.

It’s not that easy. We won’t be the main candidate to win it, but the Mavs weren’t the main candidate this year and not many people believed the Mavs could win it. But it can happen.

Did you watch any of the NBA Finals?

None. Zero. I simply couldn’t take it. I would go online the day after to see what happened, but it hurt too much to watch the games. I just followed the scores.

I watched a couple games between Mavs and Thunder, but that was hard, too, so not much else.

Is there some gratification for a veteran player, such as yourself, to see guys like Dirk (Nowitzki) and (Jason) Kidd and (Shawn) Marion finally win a championship, rather than the team that tried to orchestrate its own greatness?

I said it on Twitter. Jason Kidd is a great pro and player and I admire him. It was good to see him get a championship at 38 and playing huge minutes and making the biggest stops. The rest are younger, a little different. Jason Kidd is sort of like Michael Finley for us in ’07. To see him get his chance was great. I really respect him.

Dirk and Marion will have many more shots.

I hear (former Spur) Ian (Mahinmi) played some big minutes, too. I didn’t watch. He’s a good kid and he has many more years. Good for him to go and play in the Finals.

Is it hard when you think back to the game up in Dallas on March 18, everyone healthy, the team beginning to gain some momentum with the playoffs approaching, the Mavericks also at full strength and still in position to move up in the standings, maybe even all the way to No. 1. Yet, you win the game to go 3-1 against the eventual champions? Or is there some consolation in knowing that when both teams were healthy, the Spurs were the equal of the eventual champions?

I think we were equal, but it’s just one game. We can beat the Lakers or Heat or Mavs one game. That happens in a season.

Sometimes I do think we match up better against the Mavs than Memphis, for example. But we lost in the first round, so we didn’t get a chance to win the championship. (The Mavs) swept the Lakers, which isn’t easy. So we can’t think of that regular-season game. That’s just not the way it is.

You are 34 and under contract through the 2012-13 season. You also were named All-NBA at age 34, proof you are still an impactful player. Have you begun to consider how much longer you intend to play in the NBA?

I really don’t know. Of course, anybody can tell that I played very good last season, especially at the beginning, but I don’t know how I will feel next season or the next few years.

Everybody knows I don’t have the same legs I once did, but I try to be decisive for my team, be a leader and provide ways for my team to win. I think I can do it for a few years more, but it depends on how I feel physically and mentally. If I am as motivated as I’ve ever been, I will keep going, but if not, I will say thanks to everybody and keep going on with my life.

Breaking down the Finals

By Douglas Pils
dpils@express-news.net

With the NBA Finals starting Tuesday, one question comes to mind: If the Western Conference is so tough, how come only the Lakers (seven times), Spurs (four) and Mavericks (two) have won it in the past 13 years?

In the 13 years before that, six teams won the West — the Lakers, Rockets, Trail Blazers, Suns, SuperSonics and Jazz.

Here are a few other story lines before the Miami Heat start a long run of NBA titles or the Dallas Mavericks give Dirk Nowitzki, Jason Kidd and their other veterans a ring:

Point guard battle

I figure more than a few thought Express-News NBA writer Mike Monroe was a tad crazy when he gave the edge in the Western Conference finals to Kidd over the Thunder’s Russell Westbrook.

It’s a safe bet he’ll go with Kidd over Miami’s Mike Bibby after what the 17-year pro did to the Oklahoma City kid.

The Thunder’s young one is 15 years younger and most figured he’d run circles around old man Kidd. Somehow, age and experience overtook speed and flash.

Westbrook outscored Kidd 118-48, with Kidd scoring only three in Game 1 and two in Game 5. However, the Thunder’s one victory came with Westbrook on the bench for the entire fourth quarter, and other numbers show Kidd dominated.

Kidd won the following battles: 26-24 in rebounds, 43-24 in assists, 17-8 in steals, 9-2 in threes made and 10 to 24 in turnovers.

Those who see that and say the Thunder can’t win titles with Westbrook, who finished his third season, should reconsider. Kidd ended his third season — when he was 24, not 22 like Westbrook — with a first-round playoff exit.

Kidd missed all seven of his shots in one game, and the Suns were eliminated in the final game of a best-of-5 series by Gary Payton’s SuperSonics.

Give Westbrook time, and he’ll be returning the favor to point guards young and old for years to come.

Back again

The Finals may be a repeat of 2006 when Dwyane Wade and Shaquille O’Neal gave Miami a title over Dallas, but the rosters are almost completely different.

In five seasons, the Heat have turned over the entire team except for Wade and forward Udonis Haslem, who joined Miami the same season as Wade.

The Mavericks also have two left with Dirk Nowitzki and Jason Terry, who made 80 starts in 2005-06. Now, Terry is Dallas’s top reserve, averaging 15.8 points and 4.1 assists in the regular season and 17.3 and 3.2 in the playoffs.

However, the Heat have one who was a Maverick in 2006 — center Erick Dampier. The 15-year vet was with Dallas through 2009-10, signed with the Heat because Haslem was injured and played in 51 games with 22 starts. He hasn’t played in the playoffs.

Old-timers’ shot

Kidd and Dampier are looking for their first titles after careers of 15 years or more. The Heat’s Juwan Howard entered the NBA the same year as Kidd, and he’s in the same boat.

Howard, the last active member of Michigan’s Fab Five, played in 57 games and has appeared in six playoff games this season. Howard has had fewer chances than either Kidd or Dampier, making just five trips before this season.

Kidd has made 15 straight trips, including that 1997 exit, and Dampier made six with Dallas after spending most of his early years in Golden State.

Texas three step

The Mavericks take another stab at making Texas the first state to have three teams win an NBA title. The Rockets (1994-95) and Spurs (1999, 2003, 2005, 2007) put Texas in a current tie with New York (Nationals, Knicks), Pennsylvania (Warriors, 76ers) and California (Lakers and Warriors).

The Syracuse Nationals moved and became the 76ers in 1963, and the Warriors moved from Philadelphia to San Francisco in 1962.

New York would have three if we counted the New York Nets’ two ABA titles and California would have three with the ABA’s Oakland Oaks.

Not much S.A. love

In an unscientific poll of SpursNation.com readers last week, 43 percent of 1,862 respondents said they are true Spurs fans and will not root for the Mavericks to give Texas a third NBA champion.

Still, 29.4 percent, or 547 readers, say they are Spurs fans but will root for the Mavs anyway. That’s probably more hate for the Heat than love for the Mavs.

WEEKLY PLANNER

Monday, May 30

Rangers at Rays: Texas takes a healthy lineup to Tampa Bay for the season’s first meeting between the 2008 and 2010 AL champions. (5:30 p.m., FSNSW)

Tuesday, May 31

Astros at Cubs: Houston prospect Jordan Lyles makes his MLB debut at Wrigley Field. He’s 3-3 with 3.20 ERA in 10 starts at Triple-A this year. (7:05 p.m., FSNSW)

Mavs at Heat: Dallas needs two road wins for the title, because beating Miami three straight (Games 3-5), even at home, seems remote. (8 p.m., ABC)

Thursday, June 2

The Memorial: Jack Nicklaus welcomes the PGA Tour to Ohio. Justin Rose won his first title there in 2010. (2 p.m., Thu.-Fri, Golf Channel; Sat.-Sun., CBS)

Saturday, June 4

Shock at Silver Stars: Season opener, as Tulsa starts second WNBA season at ATT Center, where the Silver Stars were 8-9 in the regular season in 2010. (7 p.m.)