Lockout cutting it close

NEW YORK — David Stern insisted Saturday the media takes him more seriously than he takes himself, but this was just one of the semantic tricks he uses to avoid easy answers to hard questions.

The NBA commissioner wanted to avoid specifics when asked if progress in lengthy collective bargaining talks had been significant enough to know if the regular season might begin on time.

“If we didn’t think there was any hope,” he said, “we wouldn’t be scheduling the meetings, but that is the best I would say right now.”

You have to be close enough to see the pained look on Stern’s face to know the real answer isn’t between the lines, but right there in his eyes.

Here’s the truth from a weekend of talks Stern said would carry enormous consequences: There is a better chance the entire 2011-12 season will be canceled than there is that anyone will see a regular season game on Nov. 1.

The league seems to be edging closer to the most inept moment in its history, which is what canceling the entire season would represent.

If the owners who are OK with losing the season — Phoenix’s Robert Sarver, Cleveland’s Dan Gilbert and Boston’s Wyc Grousbeck among them — believe fans deprived of games they love will forgive a lost year, you have to wonder how they ever managed to make enough money to buy their teams.

In a rocky economy, alienating customers by withholding a product they love would be lunacy.

Eventually, fans would return in New York, Los Angeles and Chicago and probably in San Antonio. In other markets, generally smaller and middle ones — places such as Sacramento, Indiana, Charlotte, New Orleans, Utah, Detroit, Milwaukee and Memphis — it would be years before there would be forgiveness in the form of robust attendance.

The real issue for small- and middle-market owners is competitiveness. They don’t believe they can compete for a championship with the Jerry Busses unless the salary cap system allows them a chance to keep their stars. There are ways to accomplish this while retaining a soft enough cap to satisfy the union.

The players’ No. 1 concern is guaranteed contracts. A true hard cap would put 75 to 80 percent of players on yearly deals, which is why union executive director Billy Hunter calls a hard cap a “blood issue.”

Meanwhile, Sarver, who once spent the bulk of a Spurs-Suns game imitating a chicken from his courtside seat to mock Gregg Popovich’s decision to sit a sore-legged Manu Ginobili, has emerged as the hardest of the hard-liners on the labor relations committee. The players over the weekend reportedly were dumbfounded when he described how his wife had begged him to bring home the mid-level salary cap exception in a designer bag.

It’s going to take an owner with a boatload of courage to stand up to shut-it-down hawks such as Sarver and remind what is at stake, which is the very popularity of the league.

Spurs owner Peter Holt, who chairs the owners’ labor relations committee, is no chicken. Awarded a Silver Star for valor in the Vietnam War, it may be time for Holt to take control of the committee and demand its members recognize the tens of millions in givebacks the players already have put on the table.

After all, Holt’s team has remained competitive in a small market because it has been one of the league’s smartest in managing the soft cap.

Also, the fact the Spurs paid no luxury tax but still lost several million dollars in a 2010-11 season in which they won 61 games gives Holt a platform to demonstrate to the players that the plea for some form of systemic change is no semantic trick from Stern.

mikemonroe@express-news.net

Mike Monroe: NBA owners should know ‘psychic benefits’

Many of my friends enjoy reminding me that I often make short stories very long. But they acknowledge that I occasionally make a valid point, even if they simply nod their heads to patronize me while I’m in the middle of a rant.

But sometimes I’m right, and the world comes around to my way of thinking. For instance, I have written (and ranted) over the last few months about the NBA owners’ insistence during the lockout that they need to have guaranteed profits. I have maintained, all along, that sports is not like a typical business, not like the businesses that made all NBA owners wealthy and able to purchase teams.

Although my friends will make fun of me for quoting myself, two months ago I did in fact write this:

“NBA commissioner David Stern and his deputy, Adam Silver, will have us believe … the league’s business model is broken and requires a whole new system. The trouble with this argument is that owning a pro team is more hobby than business for many of those with the financial wherewithal to do so.

Do you think Mark Cuban loses sleep over the money he likely will lose on last season’s Mavericks, with a player payroll in excess of $90 million?

Not when he gets to sleep with the Larry O’Brien Trophy, as he admits he did after Game 6 of the NBA Finals.”

As it turns out, this assessment of what is keeping the NBA and the players union from making any progress towards a new collective bargaining agreement is gaining momentum, and I’m happy to now have the company of renowned author Malcolm Gladwell.

A staff reporter for The New Yorker, Gladwell is a serious writer, a favorite even of Spurs coach Gregg Popovich. The author of four books, three of them No. 1 New York Times bestsellers, he has a reputation for seeing things with unique perspective. So when he weighed in Monday on the NBA lockout in an , eyebrows arched all across the NBA.

In Gladwell’s view, the owners’ assertion that the NBA’s business model is broken is absurd because basketball isn’t a business at all. Rather, he asserts that most owners are in it for what he terms the “psychic benefits” they derive from owning a team, much as a super-rich art collector derives significant psychic benefit from a piece that may have cost tens of millions.

Gladwell concludes that an NBA owner is losing money “only if he values the psychic benefits of owning an NBA franchise at zero — and if you value psychic benefits at zero, then you shouldn’t own an NBA franchise in the first place. You should sell your ‘business’— at what is sure to be a healthy premium — to someone who actually likes basketball.”

But Gladwell makes no allowance for the economic upheaval of 2008 disrupting the dynamics of psychic benefit theory. Some NBA owners who love basketball just as much as Cuban have been badly buffeted by the recession. The owners of some of the 22 teams reported to have lost money last season no longer can easily afford the psychic benefits they once were willing to absorb.

Trouble is, there’s no reason to expect those owners will soon sell their teams to basketball-loving billionaires willing to treat teams like Van Goghs or Picassos just so NBA training camps will open on time. They would rather crush the players union to get new terms that guarantee profit.

It is left to Spurs owner Peter Holt, chairman of the owners’ negotiating committee and someone who has enjoyed that ultimate psychic benefit on four different occasions, to herd the cats who own the other 29 NBA teams and hope the hardliners who prefer to think only in business terms don’t hiss too loudly at the next negotiating session.

mikemonroe@express-news.net